PRIVACY POLICY
At AFRA Europe (accessible from afraeurope.co.uk), one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of personal data we collect, record, and process, and how we use it, in strict compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
INFORMATION WE COLLECT
We collect personal information that you voluntarily provide to us when you register on our website, place an order, subscribe to our newsletter, or contact us. This information includes your Name, Email Address, Phone Number, Billing Address, Shipping Address, and payment details (processed securely via verified payment gateways).
LAWFUL BASIS FOR PROCESSING
Under the UK GDPR, we process your personal data under the following lawful bases:
- Performance of a Contract: To process payments, manage your account, and deliver/ship purchases.
- Consent: For sending optional newsletter promotions and offers (which you can opt out of at any time).
- Legal Obligation: To fulfill business taxation, bookkeeping, and consumer safety rules.
- Legitimate Interests: To optimize our website performance, fraud prevention, and customer safety.
LOG FILES
AFRA follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.
COOKIES AND WEB BEACONS
Like any other website, AFRA uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.
YOUR DATA PROTECTION RIGHTS (GDPR)
We want to make sure you are fully aware of all of your data protection rights. Every user in the UK and EEA is entitled to the following:
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data.
- The right to object to processing: You have the right to object to our processing of your personal data.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
THIRD PARTY PRIVACY POLICIES
AFRA’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.
CHILDREN'S INFORMATION
Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. AFRA does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
CONTACT US
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at info@afraeurope.co.uk.
Exclusive deals await
Want to receive our latest offers? Just enter your email and subscribe.

